Columnist Vicki Strull walked the halls of Labelexpo Americas 2024 and takes readen on her joumey of discovery through the eyes of a branding and design strategis.
« I also noticed the beautiful labels on display at the Cartes booth.
A particular show-stopper was the multi-dimensional label for PJAFÖC Imperiale, a sparkling wine. The label was covered in gorgeous ‘jewels’ that looked like little domed gems, and the haptics were like touching mini cabochons. I was surprised to learn that these embellishments were applied digitally.
The fact that stunning embellishments like these can be produced digitally, faster and in-line makes them available to anyone that needs shorter runs, such as start-ups and early-stage emerging brands. »
